Commercial Painting Overview

How to Generate Commercial Painting Leads and Sales

Commercial painting leads and sales are a mystery to so many painting contractors. Yet the methods for making it big in the commercial painting area are tried and true… if you know the system to follow.

In this 1 hour and 22 minute commercial repaint training session, I pull back the curtain on what REALLY WORKS when it comes making more money in your painting business by adding large commercial repaint contracts to your service mix.

You’ll discover how to generate leads, professionally sell, and MAINTAIN your relationship with decision-makers who can add hundreds of thousands of dollars in revenue to your bottom line each and every year.

Commercial Painting Leads Training Full Transcript

has worked as painting business owner and political consultant to the U.S. Senate, U.S. Congress, and state and local officials and cognizance to the painting industry, specifically as it relates to the marketing of repaint services

Commercial Painting Leads

Thank you for that kind introduction. Raise your hand if you were in my session yesterday. You people are a glutton for punishment. Why would you end your day and start your day with me? That’s what my wife is always asking herself. She’s in the back of the room. Honey, would you turn around and wave. That’s her. Hello. That’s my wife. So, I’m excited to talk about commercial today. I think there are a lot of misnomers about how you can go about building this portion of your business, and we’re gonna unpack some of those. And we’re gonna talk about what I have found, working with my owners, to be the most direct route to generating large commercial repaint contracts.


Painting and decorating can be a lot of fun. Whether it is a small paint job or decorating an entire house, any job can quickly look like an entire project. You knew to know what you want to do, how to do it, make the time for it, and make sure you do it right.

It is easy to do good at something you have done many times… but when painting and decorating without experience, it is easy to forget something.

They have a lot of experience

Painting and decorating being their job, painters and decorators know which details to keep in mind when it comes to the task. They know how to prepare walls for painting, on which bases to choose colours and finishes and how to test them. They know where to buy the best things for each requirement, so even if you are keen on buying paint and materials yourself, they have the knowledge to advice you. Operating in the area you live, also allowed them to gather experience on likely requirements like strict timeframes and aim for high customer satisfaction.

They are fast

Even though painting and decorating takes time, professional painters and decorators are used to working in restricted timeframes in which they do the job and clean thoroughly, so you don’t have to. While the painting and decorating goes on, you can even keep living in your own house as can be done whilst you’re at work and broken into stages. To read more about how this works, here about a family house we decorated.

They can colour mix and are trained in painting techniques

If you want to retouch some paint without actually painting the whole wall and you don’t know the colour, professional painters will be able to mix and blend colours until they find what you need. Painters like our offer Colour Consultation services which means selecting colours that fit your lifestyle and use paint samples under different lights and room orientation, to help find the right one. For people without experience it can be challenging to do all of this on their own and keep everything in mind.


There is a lot of uncertainty right now due to thespread of COVID-19 and the effect it is having on day-to-day lives. wanted to assure you that are continuing to operate while maintaining all the recommended government procedures and precautions.  As events unfold are reviewing latest advice and implementing safety mechanisms for staff and customers.

If you are self isolating in another location, this is the perfect time to have your home or investment property painted while supporting a long standing small business. In these uncertain times you can rely on experienced staff to continue to deliver high standards of house painting while you concentrate on other more important things

Residential Painting

Careful preparation is the only way to achieve a quality finish that will last for years.


Careful preparation is the only way to achieve a quality finish that will last for years. At paint services all surfaces are prepared to technical standards. Unfortunately, in the painting trade it is easy to cut corners especially on preparation and by using inferior products.


Knowledgable personnel and over 32 years experience in all types of commercial, industrial or institutional projects. standards, representative on the board of the Master Painters Association of Vic/Tas. can provide service after hours, on weekends, during holiday periods and any other time when our services can be carried out with minimal downtime.

How Painting Your Business Can Improve Revenue

Although there are many ways to boost the revenue of your business, few are easier or more beneficial than applying a fresh coat of paint. When a professional commercial painter performs a quality paint job, it will, among other things, attract more customers, increase the productivity of your employees and prevent deterioration of your facility.

Exterior Commercial Painting Benefits

It improves your customers’ perception of your company: It’s not hard to understand customers prefer visually appealing and clean-looking businesses.

It’s cost-effective: Painting your business is also a form of preventive maintenance. Generally speaking, regularly painting your surfaces will keep your facility from deteriorating to the point where it needs an extensive overhaul. Regardless of the quality of paint that’s on your surfaces, it will eventually deteriorate, which will become evident through fine cracking, color fading and gloss degradation. If you don’t deal with these problems immediately, they will negatively affect your business’ image and leave your building susceptible to damage.

It adds value: Considering the numerous other benefits a new paint job provides, it’s not hard to understand painting your facility’s exterior will boost the value of your company.

It helps your company stand out: A new exterior paint job can help you promote your business. If your company has recently rebranded itself, your building should reflect that.

Interior Commercial Painting Benefits

It improves employee morale: Clean work environments are an excellent way to boost employee happiness and productivity. Employees are more eager to work hard in a well-maintained space because it shows the owner cares about the business.

It helps create a unique brand identity for your company: When painting your facility, you can pick out colors that suit your brand and create a distinct look for your business. Before choosing a color scheme, consider learning about the psychological effects associated with different colors. For instance, bright, vibrant colors convey energy and vitality, whereas more neutral tones create an impression of calmness and reliability.

It may help comply with regulations: For many companies, industrial painting may help you meet regulations and ensure your workers’ safety and health. For example, many work environments rely on line striping to keep the flow of traffic efficient and safe, so maintaining them will help increase productivity and reduce the risk of accidents.

It can help keep your facility cleaner: Certain paint coatings also reduce the growth of mold and bacteria, which is essential in medical facilities and academic spaces.

Although we believe a new coat of paint is a valuable investment for any commercial building, the following businesses enjoy a particularly high return on their investment when they decide to repaint.

Schools: As school can be immensely challenging for children, it’s essential to create a clean, uplifting environment that is conducive to learning. School buildings have many surfaces that require paint, including hallways, classrooms, bathrooms, gyms, locker rooms and offices. Repainting this facility can have a significant impact on students, faculty and parents.

Churches: A clean appearance is crucial for places of worship, as well. Most people come to church to feel inspired and uplifted, so it’s vital that this space looks clean and well-maintained.

Commercial spaces: If you own a business where customers spend time, repainting it is a worthwhile investment because it shows your business is well-run.

Knowing when your business needs a new coat is essential for keeping up the visual appeal and value of your business. When your paint job nears the end of its life, it’s time for a new one. However, the issue is that many people are unable to recognize the signs. Here are the five most common ones.

The colors are fading: While many consider fading paint to be merely a cosmetic issue, it usually signifies much more. Various problems with the paint can cause fading, including an inferior grade, an inadequate amount or over-tinting, but in all cases, it means your paint system is deteriorating prematurely. If the paint film appears dusty, this also signifies deterioration and an inability to provide your building with the protection it needs. If you notice either of these signs, have your building repainted right away.

Mildew and mold are growing: If you’ve recently noticed fuzzy gray, greenish or black stains under your eaves or in your corners, it’s likely mold or mildew. This growth tends to be the result of insufficient air circulation and excessive moisture. Although mold is a common occurrence, that doesn’t mean it’s harmless. Mold and mildew can irreversibly damage a building’s structural integrity and endanger the health of its occupants. If mold is present in your building, we recommend hiring professional painters who have experience dealing with mold and moisture issues.

The paint is cracking: If you’ve noticed any spidery cracks on your walls, this could also be a sign of paint failure. Even if the paint film only has a couple of cracks, it can lead to patterned cracking, which looks like alligator scales. Although these cracks don’t usually don’t end up exposing the substrate, they can become widespread and cause other issues such as peeling. Once your paint begins to peel, your building loses its protection against moisture, fungi, rainwater, termites and various other natural elements. Once these things make it through the small gaps and cracks, they can cause severe structural damage, including metal corrosion and rotting wood.

The paint is blistering: Bubbles forming in the paint film is a result of adhesion loss in certain places. Sometimes this happens if the painters are performing the job on a hot surface or in direct sunlight, and other times, it can result if the paint got exposed to rain or high humidity levels shortly after being applied. Occasionally, it occurs when moisture stuck in the wall begins to escape.

Pressure washing doesn’t work: Pressure washing your business’ exterior a couple of times every year is a relatively easy, affordable way to keep your building looking its best. But if you notice your pressure washing job isn’t removing certain stains or isn’t doing enough to improve your building’s look, this may be a great time to give your commercial building a repainting.

Painter job description

Painter responsibilities include:

Reading blueprints/instructions and examining surfaces to determine the kind and amount of work necessary

Making on-site preparations such as building scaffolding, covering fixtures etc.

Preparing walls and other surfaces for painting by scraping, using sandpaper, removing old paint etc.

Job brief

are looking for a skilled Painter to paint the interior and exterior of structures, buildings and other surfaces. Your job will be important since good painting has both practical and aesthetic benefits.

An excellent painter is knowledgeable in selecting the right material for their job. They have experience in painting with various tools and in various heights and spaces while observing all safety measures. They must be reliable and deft as well as possess great attention to detail in completing their duties.


Read blueprints/instructions and examine surfaces to determine the kind and amount of work necessary

Make on-site preparations such as building scaffolding, covering fixtures etc.

Prepare walls and other surfaces for painting by scraping, using sandpaper, removing old paint etc.

Fill cracks and holes with appropriate material (e.g. plaster)

Mix paint and other materials to prepare the right color or texture

Paint surfaces according to instructions with various tools

Apply varnish and other finishes

Calculate costs and negotiate prices

Take and adhere to all health and safety precautions


Proven experience as a painter

Excellent knowledge of painting material and how to select, mix and apply them

Solid knowledge of commercial and/or construction painting techniques

Aptitude in using appropriate tools (brushes, caulking guns etc.)

Good basic math skills

Manual dexterity with excellent balance to work on scaffolding, ladders etc.

Conscientious with great attention to detail

High school diploma; successful completion of an apprenticeship